Course: Data Analyst (Marketing)
A Data Analyst (Marketing) specializes in analyzing marketing data to derive insights that help businesses optimize their strategies, improve customer engagement, and increase ROI. They work with large datasets to track campaign performance, identify trends, and provide data-driven recommendations. Using statistical techniques and visualization tools, they translate raw data into actionable insights to enhance marketing efforts.
Course Objective
- Understand the role of data analytics in marketing decision-making
- Learn how to collect, clean, and process marketing data from various sources
- Analyze customer behavior and market trends using statistical techniques
- Use data visualization tools to present insights effectively
- Measure and evaluate the performance of marketing campaigns
- Apply predictive analytics to forecast marketing trends and customer preferences
- Understand key marketing metrics such as customer lifetime value (CLV) and conversion rates
- Work with tools like Google Analytics, Excel, SQL, and Python for data analysis
- Optimize digital marketing strategies using data-driven approaches
- Develop reports and dashboards to support marketing teams in decision-making
