Course: Digital Marketing (SSM)
A Social Media Manager is responsible for planning, creating, and managing content across various social media platforms to enhance brand presence, engage audiences, and drive business growth. They develop social media strategies, analyze performance metrics, and optimize campaigns to achieve marketing goals. Their role also includes community management, trend analysis, and collaboration with marketing teams to maintain a strong digital presence.
Course Objective
- Understand the fundamentals of social media marketing and its impact on brand growth
- Develop effective social media strategies aligned with business goals
- Create engaging and high-quality content tailored for different social media platforms
- Manage and schedule posts using social media management tools
- Analyze and interpret key social media metrics and analytics
- Engage with audiences and manage online communities effectively
- Utilize paid advertising strategies to increase reach and conversions
- Stay updated with the latest trends, tools, and best practices in social media
- Handle crisis management and maintain a positive brand reputation online
- Collaborate with influencers and partners to enhance brand visibility
