Course: SEO/SEM Specialist
An SEO/SEM Specialist is responsible for optimizing websites to improve search engine rankings and running paid search campaigns to drive targeted traffic. They analyze website performance, conduct keyword research, implement on-page and off-page SEO techniques, and manage Google Ads or other PPC campaigns. Their role is crucial in increasing online visibility, enhancing user experience, and maximizing return on investment (ROI) through organic and paid search strategies.
Course Objective
- Understand the fundamentals of SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
- Conduct keyword research and implement effective SEO strategies
- Optimize website structure, meta tags, and content for better search rankings
- Analyze and improve website performance using tools like Google Analytics and Search Console
- Develop and manage PPC campaigns using Google Ads and other platforms
- Perform competitor analysis to identify opportunities and threats
- Implement link-building strategies and off-page SEO techniques
- Optimize content for local SEO and voice search
- Understand technical SEO concepts like page speed, mobile-friendliness, and structured data
- Measure and report on the success of SEO and SEM efforts to optimize marketing strategies
